Make local search a priority

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you?

When someone mentions webmaster tools do you think about search engine optimisation?

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Having links from more popular websites carry more weight than less popular sites. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

Ways to tell you're suffering from an obsession with long tail search

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. So, how does Google determine site quality? Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. You shouldn’t wait passively for people to finally decide to link to you.

Identify What’s Working and What Isn’t with regards to keywords

According to Gaz Hall, a UK SEO Consultant : "Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business." Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."

Boost site speed and utilise html

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. This phase focuses on using SEO data to make decisions about which pages hold the most value. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site.

Provide value information rooted in your initial strategy and use mobile search as part of this

Check the company’s reputation, have any of their clients had a Google penalty? Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date.