Decide if you're dealing with a search engine penalty

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. A tool that is useful for keeping track of your character count is Nightbird. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential.

We've reached a tipping point when it comes to 301 redirects

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO.

Reasons that marketers love web crawlers

And for that, you need to correctly optimize the page. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. One way to approach SEO is to write catchy headlines. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds.

Having fun with analytics

Gaz Hall, a Freelance SEO Consultant, commented: "Based on context, they begin to assign keywords to pages." You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. The opportunity of defeating the enemy is provided by the enemy himself

Wait. Are googlebot crawlers really that simple?

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites.

Go long-tail and forget analysis

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. The data and metrics are valuable because they give you insight into your customers: Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind.